AGS Partnership for Accelerated, AI-Driven Transformation in Go-to-Market Strategy
Accelerant Growth Solutions (AGS) offers scalable, high-impact solutions to support Accenture's mission of advancing AI-driven transformation in go-to-market and customer engagement strategies.
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Introduction
Accelerant Growth Solutions (AGS) offers scalable, high-impact solutions to support Accenture's mission of advancing AI-driven transformation in go-to-market and customer engagement strategies. Our team of seasoned AI, GTM, and sales effectiveness experts provides Accenture customers with a cost-effective pathway to transformation, especially for companies needing a premium solution without the associated price.
Key AGS Capabilities
1
AI-Enhanced Go-to-Market Strategy
AGS specializes in end-to-end GTM transformation with AI at the core, helping organizations from initial data analysis to implementation. Our approach enables sales and RevOps teams to prioritize leads, target expansion and retention opportunities, and optimize the GTM strategy with real-time data insights.
2
Change Management Support
Successful AI implementation requires cultural and operational shifts. AGS offers structured training and assessment programs designed to promote long-term adoption among sales teams and leadership. This focus on people and performance ensures lasting impact beyond technology deployment.
3
Flexible Engagement Models
Understanding the cost constraints of early-stage and mid-market clients, AGS offers flexible engagement models, including fixed-price and project-based services tailored to specific needs. We partner on short-term projects and long-term strategic transformations, adapting our approach to maximize value while respecting client budgets.
Integration with Advanced AI Solutions
AGS collaborates with a wide range of cutting-edge AI platforms to enhance revenue operations and sales effectiveness. By integrating these platforms, AGS ensures that Accenture's customers have access to cutting-edge AI tools that drive revenue growth and operational efficiency. Here are three of the most popular:
Collective[i]
Leverages the world's only Economic Foundation AI Model to provide AI-driven sales forecasting and productivity tools, automating data capture and offering insights to optimize sales performance.
BigLittle AI
Specializes in detecting and eliminating revenue leaks across marketing, sales, and customer success teams, ensuring consistent and efficient revenue delivery.
Rev
Offers advanced AI-powered prospecting to help teams identify and target high-fit customers, enhancing revenue potential through intelligent lead qualification.
Ecosystem Expertise:
AGS brings extensive experience across leading technology ecosystems, including:
1
Salesforce:
Skilled in optimizing customer engagement and data insights within Salesforce's ecosystem, with deep expertise in Agentforce, Data Cloud, and Lead-to-Cash transformations, and extensive experience in System Integrator (SI) and Independent Software Vendor (ISV) roles.
2
Microsoft:
Experts in deploying AI solutions and driving operational efficiency on the Microsoft platform.
3
Databricks:
Proficient in data engineering and advanced analytics to enable real-time data-driven strategies.
4
Snowflake
We specialize in cloud-based data solutions and focus on scalable and secure data management.
5
AWS:
Expertise in building and deploying scalable AI and machine learning models on AWS infrastructure.
Lead-to-Cash Transformations:
AGS provides end-to-end Lead-to-Cash transformation solutions that streamline the entire sales cycle, from lead generation to revenue recognition. These transformations allow organizations to optimize their GTM strategy by automating workflows, integrating with financial systems, and providing insights that drive revenue growth and efficiency.
Business Process Planning by Vertical and Engagement Type:
AGS tailors Low, Medium, and High-touch business process planning to meet the specific needs of each vertical, allowing for targeted outcomes:
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Low-touch:
We develop automated workflows and customer self-service options for high-volume, transactional clients to maximize efficiency.
2
Medium-touch:
For clients with moderate customization needs, AGS balances automation with personalized support to foster relationships without sacrificing productivity.
3
High-touch:
AGS designs highly customized, high-engagement workflows for strategic clients with complex requirements that build trust and maximize long-term value.
This vertical-specific and engagement-type approach enables AGS to deliver optimized processes that align with client goals across various industries.
How AGS Fits with Accenture's Premium Offering
Accessible Transformation for Early-Stage Companies
AGS's competitive rates allow Accenture to extend AI and GTM expertise to a wider customer base.
Proven Expertise in AI and GTM Tools
With a solid foundation in AI-driven platforms and RevOps, AGS can support Accenture's customers in overcoming operational barriers to AI adoption.
Outcome-Based Engagement
AGS aligns with Accenture's commitment to value-based pricing, linking our fees to client outcomes to ensure measurable success.
Our AI Specialists

Mark Petruzzi

Mark Petruzzi is a seasoned sales leader and expert advisor with over 25 years of experience in business development and strategy, particularly in the professional services, technology, and SaaS sectors. His strategic foresight and deep understanding of the evolving AI landscape have enabled him to build and scale transformative solutions for his clients. As Co-Founder of AGS and a senior advisor for Genpact and the Boston Consulting Group, Mark specializes in sales play development, ideal customer profiles, and salesforce effectiveness. He holds certifications from Nvidia and IBM in AI and data science.

Matt Dillon

With over 25 years of experience in practice ownership and leadership, Matt Dillon is an expert in maximizing investments and developing innovative industry solutions. He is known for his strategic vision and ability to foster collaborative environments that empower teams to adapt to market trends effectively. His commitment to excellence positions him as a trusted authority in leveraging Salesforce technologies for optimal outcomes.

Anil Srinivasan

With a career spanning 25 years, Anil Srinivasan has driven transformation through visionary leadership and innovative solutions. His expertise includes Agile and DevOps transformation, cloud engineering, and advanced analytics, making him a powerful force in delivering services that align with client goals and foster long-term success.

Nivedita Ratakonda (Neetha)

Neetha Ratakonda is a leader in AI and data science, specializing in large-scale AI solutions. Her expertise spans predictive analytics, machine learning, and natural language processing, driving impactful, data-driven solutions across industries.

Tim Gerardi

Tim Gerardi is a seasoned sales operations leader with over 16 years of experience across manufacturing, IT, SaaS, and distribution sectors. He specializes in optimizing CRM, ERP, and lead-to-cash processes to drive growth and elevate customer success. Tim’s data-driven approach and expertise in AI-powered sales operations enable him to implement solutions that enhance sales productivity and accuracy in forecasting. His commitment to leveraging advanced technology for sales effectiveness makes him a valuable asset in transforming go-to-market strategies.

Next Steps
For more details, including AGS team profiles and case studies, contact Mark Petruzzi